It’s been at least 6 years since I’ve been to the Addy Awards, conducted by the American Advertising Federation. It was held at SFMOMA, one of my favorite places to go in San Francisco. Back in the day, there used to be more attendees and a buzz that made you feel proud to be in the industry. But I guess the economy hasn’t quite bounced back – or maybe everyone is just waiting for a tweet instead of attending in person.
It doesn’t matter. Because what I CAN tell you is that there’s a new breed of creatives out there – inspirational, passionate and so connected to the internet.
Congratulations to Bob Hoffman, Ad Person of the Year, and to Venables Bell & Partners for Best In Show for Intel’s “The Chase.”
My favorite part of the evening was the Student Work Awards. If these students are the baseline for what creative looks like today, I can’t wait to see what they do once they get a job. Congratulations to all!
Good seeing you there Imelda. I thought the show was well done. At least is was shorter than the Oscars.
Imelda..it was nice seeing you and Tracy last night. And David Swopes..I don’t know how I missed John Donaghue. I too was struck by the fact that the “theater” was not full and for some reason advertising award shows have always been far below what would be an acceptable standard for a new business pitch. Sometimes almost embarrassing. I thought Jerry Gibbons added some class to the show last night and gave an introduction anybody would have been proud of…and Bob Hoffman gave a funny, sincere, and instructive three minute speech…remarkable.