It’s been at least 6 years since I’ve been to the Addy Awards, conducted by the American Advertising Federation. It was held at SFMOMA, one of my favorite places to go in San Francisco. Back in the day, there used to be more attendees and a buzz that made you feel proud to be in the industry. But I guess the economy hasn’t quite bounced back – or maybe everyone is just waiting for a tweet instead of attending in person.
It doesn’t matter. Because what I CAN tell you is that there’s a new breed of creatives out there – inspirational, passionate and so connected to the internet.
My favorite part of the evening was the Student Work Awards. If these students are the baseline for what creative looks like today, I can’t wait to see what they do once they get a job. Congratulations to all!