Imelda Alejandrino

Imelda Alejandrino


About Imelda

Imelda Alejandrino brings with her over 20 years of producing result-driven and award-winning work as both an art director and creative director. As the founder and chief evangelist behind Alejandrino Partners, she has led the charge by forming a top quality team driven by a successful combination of creative quality, strategic focus and client services. It’s a business model that has enabled her to maintain successful relations with a veritable Who’s Whos of leading brands: LeapFrog, Roche, Puritan Bennett, Genesys, Alcatel Lucent, Chevron, Wells Fargo, Jelly Belly Candy Company, Jose Cuervo, Pacific Bell/SBC, PeopleSoft, San Francisco Opera, Cisco, Siemens, PG&E, Westin Century Plaza, and countless others.
Imelda’s garnered Gold & Best In Show Awards from the American Association of Advertising Agencies (ADDYS), The San Francisco Show, the San Francisco Ad Club and International ECHO Awards. She is on the board of the San Ramon Arts Foundation as VP of Marketing, has served as a parent volunteer on the Special Needs Committee and the Community Advisory Committee for the San Ramon Valley School District.

Steve Nelson

Steve Nelson

Director of Digital Marketing

About Steve

Steve has applied new models, methods and technologies to business solutions since 1981. As a software engineer he developed Internet-based factory automation systems at Zehntel, and was the founding marketing director of Kinetics, which provided the first commercial Internet connectivity products for the Apple Macintosh. As Kinetics became part of Novell, Steve was the general manager of Novell’s desktop products division, overseeing a staff of 150 engineers and product marketers.
With the birth of the Web as a marketing medium, Steve co-founded Clear Ink, one of the original digital marketing agencies. He has led online strategy development for all of Clear Ink’s clients, including Autodesk, Sun Microsystems, HP, Cisco, Philips and 21st Century Insurance. In addition, has been responsible for ongoing research and development of new models, methods and technologies for digital marketing and business communications!

Melissa DeLuca

Melissa DeLuca

Director of Client Services

About Melissa

Known for her passion and innovation in brand marketing, Melissa has spent more than 20 years in the business world. She has held senior level positions in marketing with major companies like Visa, Del Monte and 24 Hour Fitness. Melissa is a creative and strategic leader, with proved ability to increases brand awareness, strengthen customer loyalty and drive business growth, with rich experience spanning consumer packaged foods, financial services, health and fitness, to pet products industries as well as retail. Melissa’s achievements include brand identity development; launching new products; working with major companies like Target and Coke on cross promo.onal retail objectives; managing and leveraging sponsorship relationships with the NFL, US Olympic Committee and NASCAR; developing programs with both professional and amateur athletes; and mentoring countless other marketing professionals. She is a student of brands, trends and consumer behavior.

Great teams may seem magical, but they arise from some common norms – giving everyone on the team a voice and constant encouragement to create.

We create.

From the center of nowhere comes a spark, it takes form, it is nurtured, it evolves, it is honed and ultimately inventive ideas are created.

We never sleep.

We invent.

Invention has many forms from the halls of Bell Labs to the mind of McGyver. We’ll take any challenge as a starting point, and not just grab for the last thing we’ve done and give it a new coat of paint.

We learn.

We give.

Whether it’s our pro bono work for local causes or our tendancy to go the extra mile for our client, we approach our work with a spirit of giving.

We deliver.

Every day we strive to deliver value, with our core tenets of hard work, reliability and respect.

We celebrate.

Dean Kamen said, “In a free culture, you get what you celebrate.” At AP42 we celebrate big things like new clients and completed projects, as well as the small things like birthdays and getting timesheets done on time.