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Imelda Alejandrino

Imelda Alejandrino

CEO + CREATIVE DIRECTOR

Imelda Alejandrino brings with her over 20 years of producing result-driven and award-winning work as both an creative director and strategist. As the founder and chief evangelist behind AP42, she has led the charge by forming a top-quality team driven by a successful combination of creative quality, strategic focus and client services. It’s a business model that has enabled her to maintain successful relations with a veritable Who’s Who of leading brands: Pacific Gas & Electric, Roche, Symantec, Teletech, NetApp, Chevron, and Wells Fargo to name a few.

Imelda has garnered Gold & Best in Show Awards from the American Association of Advertising Agencies (ADDYS), The San Francisco Show, the San Francisco Ad Club and International ECHO Awards.

She served on the board of the San Ramon Arts Foundation as VP of Marketing, a parent volunteer on the Special Needs Committee and the Community Advisory Committee for the San Ramon Valley School District, and is the Leadership Forum 2nd Vice Chair of the Global Service Team for the Women’s Business Enterprise National Council (WBENC).

Steve Goveia

Steve Goveia

AP42 Board Advisor + Founding Partner of Madeira Ventures, LLC

Steve carries 30 years of experience in the global business world as a CEO, corporate officer, entrepreneur and consultant to businesses in healthcare, software, and education. As the leader of Madeira Ventures he guides and mentors emerging businesses to grow and better implement their cutting edge ideas. When undertaking an advisory role for a growing business Steve provides “wise counsel”, unbiased insights from years of uplifting countless entrepreneurs, and offers challenges to owners to improve their business in a strategic and sustainable way.

With his deep and broad expertise he has successfully started several diverse businesses and restructured companies in the US, Europe, and Asia. Currently, he is a Board Adviser for NCORD, a worldwide EMR, and CEO of Inorbis Medical/Medconx a global SaaS healthcare company. His current roles above and at Madeira are shaped in part by his passion to mentor supplier diverse firms, such as AP42, and to vastly improve the delivery of healthcare on a global scale.

Previously, he was CEO of Sybersay, a hearing healthcare company, and SVP for the private equity firm, Knowledge Universe. His insights have bolstered Miavita, LeapFrog, and Vistage to name a few. His early career was with Coopers & Lybrand’s Venture Capital practice and Levi Strass & Co.

Nancy Valaske

Nancy Valaske

Marketing Strategist + Account Director

Nancy is adept at leveraging data and research into strategic plans that lay the groundwork for creative excellence. A big picture thinker with an eye for detail she has developed and managed campaigns across a full spectrum of channels and industries, primarily B2C but with a dash of B2B thrown in for good measure.

Prior to joining the AP42 team Nancy has been a marketing manager at Wells Fargo Bank and Pacific Gas & Electric. When she’s not managing the team she’s enjoying hikes in Briones with her two big doodle dogs.

Tracy O'Brien

Tracy O'Brien

Sr. Project Manager

Tracy leverages her over 20 years of experience in marketing in order to manage projects from start to finish that exceed client expectations. She keeps projects on time and within budget, always mindful of the interests of the client.

Tracy has worked on a wide variety of project types from print, web, to virtual reality technology and all in between. These projects have been for all manner of industries from healthcare, utility, financial to education and non-profits.

Alexander Salazar

Alexander Salazar

Social Media + Account Executive

Alexander brings a passion for helping clients make the best first impression when sharing their stories. In addition, he shares ideas about marketing and messaging on AP42’s social media platforms.

Alexander has experience in political communications, public relations and public policy as a former Assembly Fellow in the California State Capitol. When not attending to the needs of clients he loves spending hours in used bookstores (especially Moe’s in Berkeley and Walden Pond in Oakland). He is an alumnus of UC Berkeley with a degree in political economy.

Dot Bagabuyo

Dot Bagabuyo

Lead Designer

Dorothy (Dot) utilizes several years of design experience to create meaningful and memorable projects. She has worked on various accounts such as American Express, Honda, Ajinomoto, Techno Marine and Far Eastern University to name a few. Always seeking to master her craft she continues various diploma courses at Philippine Center for Creative Imaging.

Based in Manila she has worked for Nestlé Philippines as an in-house Graphic Designer and was in charge in designing for both digital and print for the brands Alpo, Nestea, Nescafé, Coffeemate and some of Nestlé’s line of breakfast cereals. Dot holds a Bachelor Degree in Arts, Major in Multimedia Arts from De La Salle – College of Saint Benilde.

Mark Romo

Mark Romo

Producer + Director

Mark has always had his heart and hands involved in creative projects from a young age.
With a background as a musician and professional dancer, creative ventures are in his DNA. These days he uses film and video as his medium. Initially he worked his way up through independent production companies starting as a cameraman and assistant editor. He quickly rose to senior producer/director status working with the top companies in Silicon Valley and beyond. He hasn’t looked back. Nine years ago he co-founded the production company E-llusion Media. Focusing mainly on the high tech sector in the valley, he has garnered clients like Cisco, Genentech, and boutique agencies through perseverance and great work. He’s a genial fellow, a mix up of professionalism and personality to handle the myriad of clients he serves. He has produced award winning work across the globe; China, Thailand, Laos, England, Wales, France, Mexico, and Dubai. Intelligence, skill, meeting budgets and making deadlines are all part of his arsenal and keeps his clients coming back.
Gary Wagner

Gary Wagner

Photographer & Videographer

Gary is a commercial photographer and video producer based in San Francisco for the past 30 years. After studying journalism at the University of Minnesota Gary joined Gamma and then Picture Group photo agencies shooting magazine news stories, portraits and documentary work for clients including Time, Der Spiegel and Business Week. As the agencies and magazines consolidated and disappeared Gary continued to work with trade publications, large corporations and small businesses, keeping journalistic style and storytelling in the work. Whether it’s still photos or motion, Gary will bring your story alive.
Andrea Price

Andrea Price

Copywriter

Andrea helps AP42’s clients gain brand exposure, promote products, grab attention, and drive sales. She keeps a keen focus on your audience, targeting them with compelling content and strong offers. She has nearly a decade of copywriting and editing experience plus two English degrees to boot—a bachelor’s in English from the University of Minnesota and a master’s in creative writing from the University of Cincinnati.

When Andrea’s not proofreading or brainstorming your next campaign, you might find her whitewater kayaking in North Carolina or sampling street food in South America. Hailing from Stillwater, Minnesota, she currently lives in sunny Memphis, Tennessee, with her left-brained husband, Keith.

Jerich Calderon

Jerich Calderon

Technologist

Jerich brings over ten years of art and information technology experience particularly in the field of Web Design, System Development and Multimedia Arts. He enjoys technical challenges, problem solving and exercises his programming skills in diverse projects and in a balanced and creative way – coding, photography.

During his early years, he developed his strong visual design experience both in Digital and Fine arts by joining regional and national art competitions. He also worked on Computer Applications and Systems built using various Open-Source and Commercial technologies. He furthers his creative endeavors through writing music and playing instruments. Jerich has a Bachelor’s Degree in Information Technology w/units in Education.

Steve Goveia

Steve Goveia

AP42 Board Advisor + Founding Partner of Madeira Ventures, LLC

Nancy Valaske

Nancy Valaske

Marketing Strategist + Account Director

Tracy O’Brien

Tracy O’Brien

Senior Project Manager

Alexander Salazar

Alexander Salazar

Social Media + Account Executive

Dot Bagabuyo

Dot Bagabuyo

Lead Designer

Mark Romo

Mark Romo

Producer + Director

Gary Wagner

Gary Wagner

Photographer + Videographer

Andrea Price

Andrea Price

Copywriter

Jerich Calderon

Jerich Calderon

Technologist

Strategic Partners

Justin Woolard

Digital Creative Director & Developer

Gabriella Sannino

SEO and Social Media

Ingrid Nielsen

Digital Media