by Alexander Salazar | Mar 16, 2018 | …and EVERYTHING, ADVERTISING & DM, DIGITAL EXPERIENCE
Naturally, the next question a business owner will have after choosing to pursue video marketing is how do I get started given a plethora of constraints? Here our five take aways, if you choose to create a video for your firm. 1. Branding Still Matters (We’ll be...
by Alexander Salazar | Mar 8, 2018 | ADVERTISING & DM, DIGITAL EXPERIENCE, STRATEGY
“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” -Walt Disney Walt’s observation is still relevant. No matter the medium or social media platform viewers are drawn to images, especially...
by Alexander Salazar | Feb 13, 2018 | DIGITAL EXPERIENCE, STRATEGY
Part 2 – Hype Despite the hype, AI will not fully be transforming business models and marketing in the near future. Machines have yet to replace humans entirely. There are broad visions of AI communicating on demand and instantly transforming every marketing...
by Alexander Salazar | Feb 5, 2018 | DIGITAL EXPERIENCE
Part 1 – Reality “Artificial intelligence” are buzzwords this year surrounding the customer experience. From transportation, commerce, and entertainment, marketers are captivated by the potential of the technology. Although the experts are far from achieving...
by Alexander Salazar | Jan 2, 2018 | DIGITAL EXPERIENCE
When vying for attention it seems there is endless competition for screen time. The advent of easily accessible Virtual & Augmented Reality (VR & AR) will also add to this competition. But if executed in a proper way, using this technology in sharing the...
by Alexander Salazar | Nov 30, 2017 | DIGITAL EXPERIENCE, STRATEGY
If artificial intelligence (AI) conjures images as fanciful as the Terminator or seems a novelty relegated to the appearances of Watson on Jeopardy and chess competitions, the truth is it is already at your very fingertips. In fact, whether you talk to Siri or Alexa...
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