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It’s that time of year again when Pantone releases their 2019 Pantone Fashion Color Trend Report, just in time for New York Fashion Week.

Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries describes this year’s palate as “Vibrant without being overpowering, highlighted shades illustrate our desire for authenticity and our continued need for creativity and relatable, accessible design.”

Now last December Pantone declared 18-3838 ULTRA VIOLET as the color of the year. There was a storm of punditry around the choice (Purple for politcal bipartisanship? California Fire Protection issued the first purple warning above red in 2017). And inquiring minds wanted to know how the color choice influences the design we interact with throughout the year.

After some quick digging all I could find were products Pantone partners with when announcing their color of the year. (Anyone need ultra violet lip gloss?). A mystery committee at the Pantone Color Institute determines the color of the year. All the director of the institute would say as an explanation for the choice is ultra violet “communicates originality, ingenuity and visionary thinking,” Color can convey emotion and can carry symbolic value. It’s always fun to see what Pantone decides and to see their sometimes cryptic thinking because, since they’re colors are the industry standard, it can give one a pulse on design.

What do you think about their predictions for 2019? Have you seen more ultra violet in your world this year? What do you think will be the color of the year 2019?