Have you ever looked at the calendar amidst your daily hectic routine and ask yourself, “Where did year go?” Have you ever wondered why life seems to pass more quickly as your business matures or rather as you get older?
Each year seems to go by faster and faster. Do you remember when you first started your business and launching it seemed painfully slow? Here’s something more familiar; do you remember in vivid detail your childhood Christmases, but now they rush by year after year without making much of an impression. What’s going on?
The best answer for this phenomenon is that the early years are full of first-time events – your first date, the birth of your first child, that first big vacation, etc. First occasions are novel events and we tend to make more detailed and lasting memories of those first times.
This doesn’t just happen with life events. We can observe the same phenomenon in a shorter space of time. There were first-time events for your business such as making your first sale, moving into your first office, meeting your business goals for the first time, or a growing streak and then stalling for the first time.
When we repeat the event, year after year, it is less likely to make a unique or lasting impression. So, how do you keep that first-time energy? It starts with a shift in your personal approach, which will translate into your business naturally.
Personal mind shift
So here is the key to slowing down the pace of life (at least psychologically): As much as possible, take advantage of new and unique experiences. When we go to the same places and do the same things, we don’t make distinct memories and time seems to fly by. Focusing on positive (rather than negative) past memories, trying to live more in the present, and holding a positive perception of the future – envisioning a future full of hope and optimism. In other words, use time wisely.
Business mind shift
Using your time wisely and focusing on keeping your business relevant is key. Even if your product or service has been successful in years pass, focus on keeping it relevant to your costumers since technology, industry and sociological changes impact the ever-changing customer journey. Staying relevant means you are continuing to improve your craft and your reason for doing what you do. You are informed. You are aware of new products and concepts that are available to you in your field, whether you decide to use them or not. On top of earning a good reputation, you look for ways to increase your reputation and your visibility. You have your own style. You speak with authority out of knowledge and experience. Other people believe you to be relevant and be of value and they tell others through media or word of mouth. This mind shift applies to the growth or downturn of your business.
What does it all mean?
Bottling the “first-time” experiences for both your personal and business life takes intentionality. Living in the present, having a positive perception of the future and envisioning a future with hope and optimism will keep the “first-time” experience flowing. Be mindful of your time and stay true to who you are, but don’t let that big old world pass you and lose track of time.