Walt’s observation is still relevant. No matter the medium or social media platform viewers are drawn to images, especially moving ones.

We know what you do as a business is the product of your ideas and countless hours of toil. Unfortunately, your audience cannot empathize (and maybe they shouldn’t) with what led to you to this point to deliver awesome services and products. What they can and will do is take you at face value. Creating a video about your firm can share what makes you great immediately.

Explore our infographic below illustrating the power of video.

Our next post will give you our 5 Take Aways when creating video marketing once you’ve decided to make your move.

Video marketing by the numbers