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The title of this post was found by searching “one-liners about electricity” on the web. It actually speaks in a way to the changing relationship between utilities and their customers. Utilities cannot assume they can keep customers pleased with their service just by keeping on what’s plugged in.

The industry must find creative and effective ways to connect with customers. This means plugging customers into more choices for their energy generation and more personalized services. Our team at AP42 has experience in reaching utility customers.

Our infographic below describes how utilities can enhance their customer relationships for today when messaging: