Institutional Real Estate, Inc.
Client Institutional Real Estate, Inc.
Skills Design, Information Architecture, Website Design
As an international company that offers high value research and content, Institutional Real Estate, Inc. needed to convey a sophisticated, visual vocabulary and organize the content into an intuitive format. The site needed to make a great first impression using attractive visuals in a new consistent color palette within branding guidelines. AP42’s implemented its Web Discovery and Strategy Process to understand IREI’s needs, where they were able to identify gaps and address how site content would bridge the space between audience needs and business requirements. AP42 Developed a dynamic, responsive design using imagery and graphics based on brand guidelines. Multimedia was included to increase interactivity and brand awareness. IREI’s new site personifies their high-end image and intuitively organizes their content to make it easy and enjoyable for the user to find what they need.