Texaco

Project Details

Client Chevron
Skills Digital

The Challenge

Chevron’s Texaco website appeared to be more of a placeholder and lacked clear navigation, content, design, branding and promotion.

The Solution

The findings of AP42’s Web Discovery and Strategy Process resulted in a responsive design based on a tiled appearance, using imagery and graphics. The new site uses colorful and exciting visuals in a grid format to tell the Texaco story in an engaging and exciting way while supporting various Texaco marketing efforts.