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Every Monday morning I get an email from Think with Google with the subject line: “Steve, every Monday needs a thought-starter. Here’s yours”. I like that sentiment and I always take a look. This week had some unexpected insight into ad length on YouTube. Being someone who usually avails myself of the “Skip ad in 5 seconds” option, it is surprising how effective longer ads are at conveying brand message.
You can sign up for the Monday morning though-starter here.