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Having a website used to be non-negotiable when promoting your business. Then your site had to be mobile friendly. Then you had to have a formal/automated email strategy. Now a company of any size needs a video to establish trust and authority and that video needs to be “snackable” as our CEO, Imelda, describes it.

We think our infographic below shares the high-level reasons to invest in video. Now we will delve into the strategy of why video matters even for B2B.

Linkedin Favors Video

Just a year ago Linkedin allowed videos to be uploaded. It is the prime social media platform for B2B. Per HubSpot 38% of marketers have published video content on LinkedIn. Of those who used it, 75% found it to be an effective strategy. 55% plan to use LinkedIn video this year.

Video use is preferred

Per the State of Video Marketing Survey published by Wyzowl, 95% of people have watched an explainer video to learn more about a product or service.

Video use works

Per the State of Video Marketing Survey published by Wyzowl 80% of marketers say video has increased dwell time on their websites. Therefore, video done well compliments and bolsters other media.

At AP42 we understand the resource constraints of small businesses. No matter one’s size presenting a compelling and finished story matters, especially one that conveys what makes you different through video.

Video Marketing By the Numbers