we find innovative solutions to problems, bring new ideas to familiar programs, and celebrate the unique and colorful people with whom we work.

Based in the San Francisco Bay area, AP42 is a team of like-minded, marketing savvy individuals who have a passion for everything measurable. We are driven by innovation, creativity, and changing behavior. Working within both traditional and digital channels we have years of experience working with both small and large brands and agencies. Our extensive expertise covers consumer products and services to retail and business services, AP42 has what it takes to solve your marketing needs.

Imelda Alejandrino

CEO + Creative Director


Imelda brings with her over 25 years of producing results-driven and award-winning work as both a creative director and strategist. As the founder and chief evangelist behind AP42, she has led the charge by forming a top-quality team driven by a successful combination of creative quality, strategic focus and client services. It’s a business model that has enabled her to maintain successful relations with a veritable Who’s Who of leading brands: Accenture, NetApp, Chevron, SoCal Edison, Pacific Gas & Electric, and Silicon Valley Bank to name a few.

Imelda has garnered Gold & Best in Show Awards from the American Association of Advertising Agencies (ADDYS), The San Francisco Show, the San Francisco Ad Club and International ECHO Awards.

She serves on the Leadership Forum as the Vice Chair of the Global Service Team for the Women’s Business Enterprise National Council (WBENC). She is a marketing volunteer and contributor to WBEC-Pacific (WBENC regional partner) and Western Region Minority Supplier Diversity Council (WRMSDC), a regional partner of National Minority Supplier Diversity Council (NMSDC). She also serves as a volunteer on the California Department of Insurance Diversity Task Force.

She has an affinity for nonprofit organizations and has helped numerous nonprofits with marketing which has impacted their community positively such as Sentinels of Freedom, Youth Homes, The Colby Foundation, and OpenHeart Kitchen.



541613 Marketing Consulting Services, 54181, Advertising Agencies, 54186 Direct Mail and Advertising, 511210 Applications Development, 541430 Graphic Design Services


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