by Imelda Alejandrino | Sep 19, 2016 | …and EVERYTHING, ADVERTISING & DM, DESIGN, DIGITAL EXPERIENCE, STRATEGY
A decade ago marked the advent of immersive multi-user virtual worlds, where people could share experiences in a complex constructed virtual space. That’s still a complex technology to pull off, both in the creation of these virtual realities and engaging people with...
by Imelda Alejandrino | Jun 2, 2016 | …and EVERYTHING
Have you ever looked at the calendar amidst your daily hectic routine and ask yourself, “Where did year go?” Have you ever wondered why life seems to pass more quickly as your business matures or rather as you get older? Each year seems to go by faster and faster. Do...
by Imelda Alejandrino | Mar 14, 2016 | …and EVERYTHING
St. Patrick’s Day is just around the corner and the beer will flow. Wouldn’t you know it that green beer is not an Irish tradition, but an American-born innovation that requires the beer of your choice and a little blue food coloring? For the beer aficionados,...
by Imelda Alejandrino | Feb 15, 2016 | …and EVERYTHING
In the 1960s, Tom Burrell became the first black man in Chicago advertising. Burrell Communications was founded in 1971 by Tom Burrell and then Partner, Emmett McBain, and was originally named Burrell McBain.[3] The company was established with the intention of...
by Imelda Alejandrino | Feb 2, 2016 | …and EVERYTHING
The Super Bowl ranks as the single most expensive day for advertisers, and this year’s game is fetching as much as $5 million for each 30-second block of ad time.1 Given the pressure to succeed with a great Super Bowl spot, every broadcast has a few clunkers and...
