by Imelda Alejandrino | Sep 13, 2018 | DESIGN
It’s that time of year again when Pantone releases their 2019 Pantone Fashion Color Trend Report, just in time for New York Fashion Week. Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design...
by Imelda Alejandrino | Sep 4, 2018 | ADVERTISING & DM, DIGITAL EXPERIENCE, STRATEGY
Having a website used to be non-negotiable when promoting your business. Then your site had to be mobile friendly. Then you had to have a formal/automated email strategy. Now a company of any size needs a video to establish trust and authority and that video needs to...
by Imelda Alejandrino | May 30, 2018 | …and EVERYTHING, STRATEGY
The title of this post was found by searching “one-liners about electricity” on the web. It actually speaks in a way to the changing relationship between utilities and their customers. Utilities cannot assume they can keep customers pleased with their...
by Imelda Alejandrino | May 9, 2018 | …and EVERYTHING, STRATEGY
Oh my! It is a cliché we’ve all heard before: “Technology changes everything.” While that holds true for everything, a corollary (or caveat) to this phrase is often ignored. Technology doesn’t change everything instantly. The Gartner Hype Cycle wonderfully illustrates...
by Imelda Alejandrino | Apr 17, 2018 | …and EVERYTHING
Our CEO Imelda Alejandrino and Social Media Manager Alexander Salazar recently went to Sacramento to participate in the 9th Annual Legislative Summit of the CalAsian Chamber of Commerce. They networked with fellow Asian business people and advocated for small...
