by Imelda Alejandrino | Mar 14, 2016 | …and EVERYTHING
St. Patrick’s Day is just around the corner and the beer will flow. Wouldn’t you know it that green beer is not an Irish tradition, but an American-born innovation that requires the beer of your choice and a little blue food coloring? For the beer aficionados,...
by Imelda Alejandrino | Feb 15, 2016 | …and EVERYTHING
In the 1960s, Tom Burrell became the first black man in Chicago advertising. Burrell Communications was founded in 1971 by Tom Burrell and then Partner, Emmett McBain, and was originally named Burrell McBain.[3] The company was established with the intention of...
by Imelda Alejandrino | Feb 2, 2016 | …and EVERYTHING
The Super Bowl ranks as the single most expensive day for advertisers, and this year’s game is fetching as much as $5 million for each 30-second block of ad time.1 Given the pressure to succeed with a great Super Bowl spot, every broadcast has a few clunkers and...
by Imelda Alejandrino | Jan 27, 2016 | …and EVERYTHING
Every year, I look forward to Pantone’s color prediction for the year and every year I ask why that color? What goes into predicting the colors? What information do they have that we don’t have access to? Apparently, it’s a big deal that Pantone is picking 2 colors...
by Imelda Alejandrino | Dec 17, 2015 | …and EVERYTHING
Since AP42’s inception in 2001, giving back to our community and donating our time to organizations we believe in has always been part of our core values. But what do you do when your coffers are low and you’re basically tapped out? Goodwill. In a season when many of...
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