… and Everything
notes from the 42nd floorAP42’s Pandemic Marketing Survival Tips: Pivot, Don’t Panic
Pivoting does not always mean changing the whole company. Oftentimes, a company only has one important problem that needs to be addressed, and only requires one aspect of the company to changed. Below are some examples of pivoting…
AP42’s Pandemic Marketing Survival Tips: Avoid the Email Blackhole
Email providers are becoming increasingly vigilant in scanning emails with subject lines and content referring to the coronavirus.
We’re sharing a 9-tip guide with you on drafting sales emails based on Jill Konrath’s methodology. Jill creates fresh sales strategies that actually work in today’s business environment. I’m a big fan and tip #6 has increased my email responses.
AP42’s Pandemic Marketing Survival Tips: Find Your Silver Lining
Less competition = more market share.
Let’s put the bad news on hold for a second and talk about the good news.
The good news is that this is a unique opportunity to pivot your business and adapt to the “new normal”. Here are some tips to help you come out on top during this pandemic:
AP42’s Pandemic Marketing Survival Tips: Video Conferencing
Working remotely can interrupt your workflow, but it doesn’t’ have to interrupt running your business. Work smarter from home by following these Video Conferencing Survival Tips.
Imelda Alejandrino Awarded WBE Advocate of the Year
Imelda Alejandrino, CEO & Creative Director of AP42, was awarded the 2018 WBE Advocate of the Year. The award was presented on December 12 at the WBEC-Pacific New Method Conference in Seattle. The award was presented, along with others, to accomplished women...
Curiosity Killed the Cat but Chose the Color of My Cardigan
It’s that time of year again when Pantone releases their 2019 Pantone Fashion Color Trend Report, just in time for New York Fashion Week. Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design...