… and Everything

notes from the 42nd floor

AP42’s Pandemic Marketing Survival Tips: Avoid the Email Blackhole

Email providers are becoming increasingly vigilant in scanning emails with subject lines and content referring to the coronavirus.
We’re sharing a 9-tip guide with you on drafting sales emails based on Jill Konrath’s methodology. Jill creates fresh sales strategies that actually work in today’s business environment. I’m a big fan and tip #6 has increased my email responses.