… and Everything
notes from the 42nd floorImelda Alejandrino Awarded WBE Advocate of the Year
Imelda Alejandrino, CEO & Creative Director of AP42, was awarded the 2018 WBE Advocate of the Year. The award was presented on December 12 at the WBEC-Pacific New Method Conference in Seattle. The award was presented, along with others, to accomplished women business...
Curiosity Killed the Cat but Chose the Color of My Cardigan
It’s that time of year again when Pantone releases their 2019 Pantone Fashion Color Trend Report, just in time for New York Fashion Week. Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design...
Video matters, even for B2B
Having a website used to be non-negotiable when promoting your business. Then your site had to be mobile friendly. Then you had to have a formal/automated email strategy. Now a company of any size needs a video to establish trust and authority and that video needs to...
“It works better if you plug it in” says Sattinger’s Law
The title of this post was found by searching "one-liners about electricity" on the web. It actually speaks in a way to the changing relationship between utilities and their customers. Utilities cannot assume they can keep customers pleased with their service just by...
Business Models and Hype Cycles and Trends,
Oh my! It is a cliché we’ve all heard before: “Technology changes everything.” While that holds true for everything, a corollary (or caveat) to this phrase is often ignored. Technology doesn’t change everything instantly. The Gartner Hype Cycle wonderfully illustrates...
Your CA State Legislature and Bills Dealing with Small Business
Our CEO Imelda Alejandrino and Social Media Manager Alexander Salazar recently went to Sacramento to participate in the 9th Annual Legislative Summit of the CalAsian Chamber of Commerce. They networked with fellow Asian business people and advocated for small...