… and Everything
notes from the 42nd floorBusiness Models and Hype Cycles and Trends,
Oh my! It is a cliché we’ve all heard before: “Technology changes everything.” While that holds true for everything, a corollary (or caveat) to this phrase is often ignored. Technology doesn’t change everything instantly. The Gartner Hype Cycle wonderfully illustrates...
Your CA State Legislature and Bills Dealing with Small Business
Our CEO Imelda Alejandrino and Social Media Manager Alexander Salazar recently went to Sacramento to participate in the 9th Annual Legislative Summit of the CalAsian Chamber of Commerce. They networked with fellow Asian business people and advocated for small...
Creative Corner: Clichés, what are they good for?
Hey Prianka let's touch base with that start-up wishing to disrupt the industry now that we have the bandwidth to tackle some low-hanging fruit. -Overheard somewhere in today's modern office environment At AP42 we excel at communicating through images and...
FedEx Small Business Grant 2018 AP42 Submission
Please vote AP42 for the FedEX Small Business Grant!
Yes Video Works. Now What? Video Content Marketing Part II
Naturally, the next question a business owner will have after choosing to pursue video marketing is how do I get started given a plethora of constraints? Here our five take aways, if you choose to create a video for your firm. 1. Branding Still Matters (We’ll...
AP42’s CEO Appointed to Insurance Diversity Task Force
Our CEO, Imelda Alejandrino, was recently appointed to the State of California's Insurance Diversity Task Force. The appointment is a two-year term beginning March 24, 2018. The Insurance Diversity Initiative (IDI) was established by Insurance Commissioner Dave Jones...