… and Everything
notes from the 42nd floorVideo matters, even for B2B
Having a website used to be non-negotiable when promoting your business. Then your site had to be mobile friendly. Then you had to have a formal/automated email strategy. Now a company of any size needs a video to establish trust and authority and that video needs to...
“It works better if you plug it in” says Sattinger’s Law
The title of this post was found by searching "one-liners about electricity" on the web. It actually speaks in a way to the changing relationship between utilities and their customers. Utilities cannot assume they can keep customers pleased with their service just by...
Business Models and Hype Cycles and Trends,
Oh my! It is a cliché we’ve all heard before: “Technology changes everything.” While that holds true for everything, a corollary (or caveat) to this phrase is often ignored. Technology doesn’t change everything instantly. The Gartner Hype Cycle wonderfully illustrates...
Your CA State Legislature and Bills Dealing with Small Business
Our CEO Imelda Alejandrino and Social Media Manager Alexander Salazar recently went to Sacramento to participate in the 9th Annual Legislative Summit of the CalAsian Chamber of Commerce. They networked with fellow Asian business people and advocated for small...
Creative Corner: Clichés, what are they good for?
Hey Prianka let's touch base with that start-up wishing to disrupt the industry now that we have the bandwidth to tackle some low-hanging fruit. -Overheard somewhere in today's modern office environment At AP42 we excel at communicating through images and...
FedEx Small Business Grant 2018 AP42 Submission
Please vote AP42 for the FedEX Small Business Grant!