… and Everything
notes from the 42nd floorA Tale of Two AI’s
Part 1 - Reality “Artificial intelligence” are buzzwords this year surrounding the customer experience. From transportation, commerce, and entertainment, marketers are captivated by the potential of the technology. Although the experts are far from achieving true...
Not Your Grandpa’s ViewMaster
When vying for attention it seems there is endless competition for screen time. The advent of easily accessible Virtual & Augmented Reality (VR & AR) will also add to this competition. But if executed in a proper way, using this technology in sharing the stories of...
The Taste of Pantone Color Trends
It’s that time of year again when Pantone highlights the color trends for Spring 2018. These colors are intended to define what will be fashionable in the year to come. How Pantone defines this color palette is just as interesting as its composition. For example,...
A Marketer and a Computer Scientist Walk into a Bar…
If artificial intelligence (AI) conjures images as fanciful as the Terminator or seems a novelty relegated to the appearances of Watson on Jeopardy and chess competitions, the truth is it is already at your very fingertips. In fact, whether you talk to Siri or Alexa...
Dark Ads the Potential Dark Magic of Messaging
Since Halloween just passed and the weather is getting darker, it is the perfect time to discuss something mysterious and spooky, yet also relevant to the digital marketer of today. “Dark ads” or “unpublished ads” are an underused tool on Facebook and can even be...
Think with Google
Every Monday morning I get an email from Think with Google with the subject line: "Steve, every Monday needs a thought-starter. Here’s yours". I like that sentiment and I always take a look. This week had some unexpected insight into ad length on YouTube. Being...