… and Everything
notes from the 42nd floorIf it moves it will get attention: Video Content Marketing Part 1
"Of all of our inventions for mass communication, pictures still speak the most universally understood language." -Walt Disney Walt’s observation is still relevant. No matter the medium or social media platform viewers are drawn to images, especially moving ones. We...
A Tale of Two AI’s (Continued)
Part 2 - Hype Despite the hype, AI will not fully be transforming business models and marketing in the near future. Machines have yet to replace humans entirely. There are broad visions of AI communicating on demand and instantly transforming every marketing process....
A Tale of Two AI’s
Part 1 - Reality “Artificial intelligence” are buzzwords this year surrounding the customer experience. From transportation, commerce, and entertainment, marketers are captivated by the potential of the technology. Although the experts are far from achieving true...
Not Your Grandpa’s ViewMaster
When vying for attention it seems there is endless competition for screen time. The advent of easily accessible Virtual & Augmented Reality (VR & AR) will also add to this competition. But if executed in a proper way, using this technology in sharing the...
The Taste of Pantone Color Trends
It’s that time of year again when Pantone highlights the color trends for Spring 2018. These colors are intended to define what will be fashionable in the year to come. How Pantone defines this color palette is just as interesting as its composition. For example,...
A Marketer and a Computer Scientist Walk into a Bar…
If artificial intelligence (AI) conjures images as fanciful as the Terminator or seems a novelty relegated to the appearances of Watson on Jeopardy and chess competitions, the truth is it is already at your very fingertips. In fact, whether you talk to Siri or Alexa...