… and Everything
notes from the 42nd floorYes Video Works. Now What? Video Content Marketing Part II
Naturally, the next question a business owner will have after choosing to pursue video marketing is how do I get started given a plethora of constraints? Here our five take aways, if you choose to create a video for your firm. 1. Branding Still Matters (We’ll...
AP42’s CEO Appointed to Insurance Diversity Task Force
Our CEO, Imelda Alejandrino, was recently appointed to the State of California's Insurance Diversity Task Force. The appointment is a two-year term beginning March 24, 2018. The Insurance Diversity Initiative (IDI) was established by Insurance Commissioner Dave Jones...
If it moves it will get attention: Video Content Marketing Part 1
"Of all of our inventions for mass communication, pictures still speak the most universally understood language." -Walt Disney Walt’s observation is still relevant. No matter the medium or social media platform viewers are drawn to images, especially moving ones. We...
A Tale of Two AI’s (Continued)
Part 2 - Hype Despite the hype, AI will not fully be transforming business models and marketing in the near future. Machines have yet to replace humans entirely. There are broad visions of AI communicating on demand and instantly transforming every marketing process....
A Tale of Two AI’s
Part 1 - Reality “Artificial intelligence” are buzzwords this year surrounding the customer experience. From transportation, commerce, and entertainment, marketers are captivated by the potential of the technology. Although the experts are far from achieving true...
Not Your Grandpa’s ViewMaster
When vying for attention it seems there is endless competition for screen time. The advent of easily accessible Virtual & Augmented Reality (VR & AR) will also add to this competition. But if executed in a proper way, using this technology in sharing the...