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AP42’s Pandemic Marketing Survival Tips: Pivot, Don’t Panic

by Imelda Alejandrino | May 28, 2020 | COVID-19, Marketing, Pandemic, Survival Tips

WHAT IS “PIVOTING”? Pivoting does not always mean changing the whole company. Oftentimes, a company only has one important problem that needs to be addressed, and only requires one aspect of the company to changed. Below are some examples of pivoting that you might...

AP42’s Pandemic Marketing Survival Tips: Avoid the Email Blackhole

by Imelda Alejandrino | May 6, 2020 | COVID-19, Marketing, Pandemic, Survival Tips

With so many people working from home, and so many companies having dispersed workforces, email has never been so important. However, based upon the emails I’ve been receiving lately, a lot of companies are blowing it when sending customers emails. Most...

AP42’s Pandemic Marketing Survival Tips: Find Your Silver Lining

by Imelda Alejandrino | Mar 31, 2020 | COVID-19, Marketing, Pandemic, Survival Tips

How does your business survive a pandemic economic downturn? It’s a matter of perspective. In an economic downturn, you’ll find that you will have less competition. Less competition = more market share Let’s put the bad news on hold for a second and let’s talk about...

AP42’s Pandemic Marketing Survival Tips: Video Conferencing

by Imelda Alejandrino | Mar 31, 2020 | COVID-19, Marketing, Pandemic, Survival Tips

Dogs barking, children in the background and calls dropping off makes it difficult to work from home and run a business. As business operations move online in response to the COVID-19 pandemic, work smarter from home by following the Video Conferencing Survival Tips...
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