AP42
  • HOME
  • ABOUT
  • CAPABILITIES
  • WORK
    • Branding
    • Advertising
    • Direct Marketing
    • Digital
    • Design
    • Integrated
  • BLOG
  • CONTACT
Select Page

Curiosity Killed the Cat but Chose the Color of My Cardigan

by Alexander Salazar | Sep 13, 2018 | DESIGN

It’s that time of year again when Pantone releases their 2019 Pantone Fashion Color Trend Report, just in time for New York Fashion Week. Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design...

The Taste of Pantone Color Trends

by Alexander Salazar | Dec 4, 2017 | …and EVERYTHING, DESIGN, Uncategorized

It’s that time of year again when Pantone highlights the color trends for Spring 2018. These colors are intended to define what will be fashionable in the year to come. How Pantone defines this color palette is just as interesting as its composition. For example,...

Seeing the Light — in 3D

by Imelda Alejandrino | Sep 19, 2016 | …and EVERYTHING, ADVERTISING & DM, DESIGN, DIGITAL EXPERIENCE, STRATEGY

A decade ago marked the advent of immersive multi-user virtual worlds, where people could share experiences in a complex constructed virtual space. That’s still a complex technology to pull off, both in the creation of these virtual realities and engaging people with...

Celebrating Marsala: Pantone’s Color of the Year 2015

by Imelda Alejandrino | Jan 15, 2015 | …and EVERYTHING, DESIGN, DIGITAL EXPERIENCE

Margaret updated our Facebook page with the announcement Pantone’s “Color of the Year” for 2015: Marsala. (Drop us a “Like” when you go check it out!). She included a link to all the Marsala-inspired goods from Etsy. TinEye also...

The AP42 Hybrid Global Resources: A product of the Value-Integrator Organization Model

by Imelda Alejandrino | Apr 3, 2014 | DESIGN, STRATEGY

A quick lesson in the Value-Integrator Organization (VIO) model will help you understand how the Hybrid Global Resources became an important part of our business. Western hierarchical (e.g. military-style hierarchies) organizations that had prospered in the 20th...

Optimizing Your Integrated Marketing ROI for 2014

by Imelda Alejandrino | Feb 27, 2014 | …and EVERYTHING, ADVERTISING & DM, DESIGN, STRATEGY

Integrated marketing offers a variety of new ways to reach consumers and clients.  However, the changing marketing landscape has created substantial challenges to seeing return on investments.  If it feels like you spent 2013 chasing a moving target you’re not alone....
« Older Entries
  • Facebook
  • Twitter
AP42 | 2303 Camino Ramon, Suite 290, San Ramon, CA 94583