by Imelda Alejandrino | Dec 13, 2013 | …and EVERYTHING, DESIGN, DIGITAL EXPERIENCE
Every year, Pantone offers its “Color of the Year” and this year it is the pleasingly purplish “Radiant Orchid”. We tossed it over to TinEye to grab up some images from Flickr to celebrate the year of the Radiant...
by Imelda Alejandrino | May 17, 2012 | …and EVERYTHING, DESIGN, STRATEGY
One of my favorite ads was for Rolling Rock beer, ca 1996: “Here’s to subtle differences.” Rolling Rock uses slightly more malt for a little more body, a little more bite, and they’re encouraging you to appreciate that the next time you imbibe....
by Imelda Alejandrino | Apr 24, 2012 | …and EVERYTHING, ADVERTISING & DM, DESIGN, DIGITAL EXPERIENCE
Sometimes I just have to walk out the door to find something to blog about, in this case it’s this new sign at the front gate here at Bishop Ranch 11. Can you spot the difference between the real sign (left) and the artist’s conception (right). If you said...
by Imelda Alejandrino | Mar 8, 2012 | …and EVERYTHING, ADVERTISING & DM, DESIGN, DIGITAL EXPERIENCE, STRATEGY
My colleague John Faville once offered, “A brief should be.” I thought of that as I was reading WOW Branding’s “Logo Savvy“, where they suggest replacing the traditional creative brief in favor of ten evocative words. That is brief, and...
by Imelda Alejandrino | Oct 18, 2011 | …and EVERYTHING, ADVERTISING & DM, DESIGN, DIGITAL EXPERIENCE, STRATEGY
One of my favorite quotes I use in presentations about social media is from Jeremiah Owyang of Altimeter Group. It’s a tweet he made, so it fits nicely on one slide: “Just reviewed a customer’s social strategy. Solid work: Focused on business goals,...
by Imelda Alejandrino | Oct 10, 2011 | …and EVERYTHING, DESIGN, DIGITAL EXPERIENCE
As I was reflecting on the death of Steve Jobs, I thought back to the impact Apple had on my career, and my one encounter with Steve Jobs. Much of the coverage of his life and death focused on Steve starting Apple in a garage, making it a huge success, and turning...
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