by Imelda Alejandrino | Dec 17, 2018 | …and EVERYTHING
Imelda Alejandrino, CEO & Creative Director of AP42, was awarded the 2018 WBE Advocate of the Year. The award was presented on December 12 at the WBEC-Pacific New Method Conference in Seattle. The award was presented, along with others, to accomplished women...
by Imelda Alejandrino | May 30, 2018 | …and EVERYTHING, STRATEGY
The title of this post was found by searching “one-liners about electricity” on the web. It actually speaks in a way to the changing relationship between utilities and their customers. Utilities cannot assume they can keep customers pleased with their...
by Imelda Alejandrino | May 9, 2018 | …and EVERYTHING, STRATEGY
Oh my! It is a cliché we’ve all heard before: “Technology changes everything.” While that holds true for everything, a corollary (or caveat) to this phrase is often ignored. Technology doesn’t change everything instantly. The Gartner Hype Cycle wonderfully illustrates...
by Imelda Alejandrino | Apr 17, 2018 | …and EVERYTHING
Our CEO Imelda Alejandrino and Social Media Manager Alexander Salazar recently went to Sacramento to participate in the 9th Annual Legislative Summit of the CalAsian Chamber of Commerce. They networked with fellow Asian business people and advocated for small...
by Imelda Alejandrino | Apr 2, 2018 | …and EVERYTHING
Hey Prianka let’s touch base with that start-up wishing to disrupt the industry now that we have the bandwidth to tackle some low-hanging fruit. -Overheard somewhere in today’s modern office environment At AP42 we excel at communicating through...
by Imelda Alejandrino | Mar 16, 2018 | …and EVERYTHING, ADVERTISING & DM, DIGITAL EXPERIENCE
Naturally, the next question a business owner will have after choosing to pursue video marketing is how do I get started given a plethora of constraints? Here our five take aways, if you choose to create a video for your firm. 1. Branding Still Matters (We’ll...
