DIGITAL

Accenture Awards Event

Objective

We provided a unique event experience with wow-factor where C-level attendees could interact with augmented reality (AR) technologies hands-on. The event prompted atendees to learn how they could use these technologies in their business, while showcasing Accenture as a great partner to enable new technology.

Download the App

The components developed by AP42 included mailed invitations which instructed invitees to download a customized augmented reality (AR) app on their phone. Once downloaded the invitee could interact with the direct mail through an AR video, which included to a link to register for the event.

Accenture Awards Event 

Download the App

Augmented Reality (AR) Direct Mail Invitation

The components developed by AP42 included mailed invitations which instructed invitees to download a customized augmented reality (AR) app on their phone. Once downloaded the invitee could interact with the direct mail through an AR video, which included to a link to register for the event.

Objective

We provided a unique event experience with wow-factor where C-level attendees could interact with new technologies hands-on. The event prompted atendees to learn how they could use these technologies in their business, while showcasing Accenture as a great partner to enable new technology.

Results

66 app installs

53 iOS, 13 Android

524 AR impressions

421 iOS, 103 Android

QR Table Tent

For attendees that did not download the app before the event table tents were placed around the venue with a QR code that allowed them to download the app.

Watch it Come to Life

Life Size AR Banner 

Attendees used the app to interact with life size banners around the event venue. Awardees on the banners would come to life through an AR video.

Watch it Come to Life

Lifesize AR Banner 

Attendees used the app to interact with life size banners around the event venue. Awardees on the banners would come to life through an AR video.

PG&E Year of the LED Virtual Reality Experience

Year of the LED Virtual Reality Experience Google Cardboard

PG&E Year of the LED Banner Ad Campaign

PG&E Year of the LED Cost Comparison App

PG&E Energy Efficiency Email Campaign

PG&E Energy Efficiency eBooks Video

Silicon Valley Bank Meet Today’s Innovators Website

Texaco (Chevron) Website

Alcatel Lucent Email and Banner Ad Campaign

Tripit Banner Ad Campaign

Alcatel Lucent Email and Banner Ad Campaign

Marketo eBook

Marketo eBook

TripIt Landing Page