Every year, I look forward to Pantone’s color prediction for the year and every year I ask why that color? What goes into predicting the colors? What information do they have that we don’t have access to? Apparently, it’s a big deal that Pantone is picking 2 colors this year. Ooo.

Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz, as the PANTONE® Color of the Year selection for 2016; a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.

Here’s the why:

“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” said Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

Source: https://www.pantone.com/press-release-color-of-the-year-2016

What do you think? Will you consciously seek these colors or avoid them? Just for kicks and giggles, click here for the Pantone Cheat Sheet.